Creative & Art Direction
I build worlds from the ground up — conceiving, designing and directing entire environments, experiences and visual identities.
This is work that begins with a question about how something should feel, and ends only when that feeling is fully realised.
Through my own platform Once In a Blue Moon, I have created immersive site-specific works where space, image and human presence combine into a single experience.
That same eye and approach I bring to collaborating with artists, companies and brands, shaping how their work is seen, felt and remembered.
Where the unseen meets the ordinary
I am drawn to moments that would otherwise stay hidden — the psychological weight of a space, the charged silence before something shifts.
That's the thread running through everything I make, for theatre, film, and brands that live somewhere between the real and the otherworldly.
Where the unseen
meets the ordinary
I am drawn to moments that would otherwise stay hidden — the psychological weight of a space, the charged silence before something shifts.
That's the thread running through everything I make, for theatre, film, and brands that live somewhere between the real and the otherworldly.
Creative & Art Direction
I build worlds from the ground up — conceiving, designing and directing entire environments, experiences and visual identities.
This is work that begins with a question about how something should feel, and ends only when that feeling is fully realised.
Through my own platform Once In a Blue Moon, I have created immersive site-specific works where space, image and human presence combine into a single experience.
That same eye and approach I bring to collaborating with artists, companies and brands, shaping how their work is seen, felt and remembered.
Production
When I'm not designing worlds, I'm helping others build theirs.
Driven by a desire to support and share work that deserves to be seen, producing became a natural extension of how I think — finding work worth sharing, creating the right context for it, and making it happen.
I work across the full life of a project, from early development through to its public presentation, collaborating with artists, cultural organisations, and international teams.

Production
When I'm not designing worlds, I'm helping others build theirs.
Driven by a desire to support and share work that deserves to be seen, producing became a natural extension of how I think — finding work worth sharing, creating the right context for it, and making it happen.
I work across the full life of a project, from early development through to its public presentation, collaborating with artists, cultural organisations, and international teams.


















